First, if you know you get 10,000 visitors per day, you are already testing. You are counting visitors (if you’re not, shame on you). If you are in business, you need to know what works and what doesn’t work. As a minimum, you may need to try two different presentations when people arrive. This is done with split testing in which half of your visitors see one page and the other half see another page. If one arrival page produces one sale per 10,000 visitors and the other page delivers 100 customers per 10,000 visitors, which page to keep is obvious.
Archive for the ‘Copywriting’ Category
In today’s multimedia world, incorporation of audio and video almost seems a must. While I would caution that gratuitous audio/video can have negative consequences for your web site, at some point you will want it – just like everybody else.
Multimedia includes audio, video, and animation. You don’t have to do it immediately or even do it for that matter. But browse the web. You see elements of multimedia everywhere.
A good text editor differs from a word processor. You don’t visually see it on the word processor page, but the copy contains special characters and marks that are used for formatting the viewed or printed page.