First, if you know you get 10,000 visitors per day, you are already testing. You are counting visitors (if you’re not, shame on you). If you are in business, you need to know what works and what doesn’t work. As a minimum, you may need to try two different presentations when people arrive. This is done with split testing in which half of your visitors see one page and the other half see another page. If one arrival page produces one sale per 10,000 visitors and the other page delivers 100 customers per 10,000 visitors, which page to keep is obvious.
Archive for the ‘E-commerce’ Category
Search engine optimization includes all the steps you take to have high level (number one is best) positioning on a web site that allows users to search for information through the use of keywords or phrases. It is almost impossible to determine exactly how many search engines exist and how they are interrelated. They range from very large, very general search engines to small, very niche specific. thesearchenglinelist.com shows about 254 search engines with some differentiation, but only a small fraction of all search engines.
First, if someone is going to send information to your sever securely, you have to employ the https protocol. While this capability is usually included in most server rentals, it still requires a certificate that manages the encoding. Without going into how encryption and public and private keys work, suffice it to say that the needed certificates are not free.
A payment gateway provides a means for the customer to securely (very important) send you payment. It might be a cash transfer (e.g., PayPal) or a credit or debit card payment (e.g., PayPal can also do this, but it could be another gateway such a ClickBank). Of course, you can do this yourself. But, considering the amount of work involved, using a payment gateway that charges a reasonable percentage fee makes better sense.