Tools for Internet Marketing – Promotion – Part V – Press & Web 2.0

Posted by admin on September 17th, 2011 with 0 Comments

Liken social media marketing to celebrity endorsement. You see a commercial in which Harvey Wallbanger (celebrity) says buy these x-ray sunglasses, “I cannot do without them.” The assumption is that Harvey is an influencer and his fans will be encouraged to buy the sunglasses. In Web 2.0 however, you must develop the trust of influencers and convince them of the value of your product.