Tools for Internet Marketing – Promotion – Part IV – Testing & CopywritingPosted by admin on September 19th, 2011 with 0 Comments
Testing and Revising
Let’s say you have been highly successful with your web design and promotion and that 10,000 Internet users arrive at your site each day. But you only make one sale per day on average. Something might be wrong. What is it?
First, if you know you get 10,000 visitors per day, you are already testing. You are counting visitors (if you’re not, shame on you). If you are in business, you need to know what works and what doesn’t work. As a minimum, you may need to try two different presentations when people arrive. This is done with split testing in which half of your visitors see one page and the other half see another page. If one arrival page produces one sale per 10,000 visitors and the other page delivers 100 customers per 10,000 visitors, which page to keep is obvious.
How do you do testing, even in such a simplistic case? The do it all yourself route is only for those who really like pain. Instead, sign up for Google Analytics (free) or use a commercial service (it does not cost that much). You insert some code into your web pages and, if you are using a service such as Clicky, can route visitors to different pages.
You do not need to do testing to get your site on the web or even make money. But you do need to be alert for a better way that can improve your business. You gain great insight through testing.
All of these posts have dealt with tool for building and publicizing your web site, but very little has been present on the content of your site. The content, to be effective, is highly dependent on copywriting. Copywriting has been mentioned only once in reference to desired grade level of the copy. But, as you develop your site, copy will dictate success in building trust with your visitors and convincing them of the value in your product. While there are some software tools that can help, the greatest success will come with a word processor, study of copywriting, and practice. So while you are doing everything else, carve out some time to learn copywriting for Internet and network marketing.
A E (Andy) Andrews